Karen’s background is in senior level business strategy, sales and marketing, spanning over 25 years and across a wide range of industries such as media, tourism, technology, and oil & gas.
As a sales and marketing leader, Karen is adept at analyzing business models, building teams, connecting partner affiliations, and advising on various marketing initiatives, always with an eye on maximizing success for everyone involved.
Her experience is as diverse as the cities in which she has operated, principally in Calgary, Vancouver and Toronto. Companies that have benefited from her results-oriented approach include CTV, RedPoint Media & Marketing Solutions, Canada Wide Media, Destination BC, Growth Point Management Consulting, the Canadian Urban Institute, and XI Technologies, to name a few. Karen is a recognized subject matter expert and has contributed professionally as a member of the Advertising Services Committee for Magazines Canada, delivering speeches on sales strategy, content marketing, new revenue models, and team motivation at various webinars and events, including the Business Media Leadership Summit in Toronto.
Throughout her work history, Karen has focused her considerable talent and expertise on promoting Calgary and Calgarian companies. She knows and loves the city and understands what makes it tick. It is her chosen place to live and work. She is naturally enthusiastic, full of energy, and most enjoys collaborating on unique and creative business ideas. Now operating her own company, FIO Consulting, Karen is excited to be a key member of the joint venture team that has come together on this new initiative for the city she’s proud to call home.